Job Description

Our client is a dynamic digital agency looking to expand their marketing team with a talented CRM Manager.

Responsibilities:

• Oversee the central campaign calendar.
• Develop and implement CRM strategies.
• Monitor and analyse CRM metrics.
• Forecast CRM actions and analyse campaigns.
• Coordinate with multiple departments.
• Oversee customer segmentation and targeting.
• Manage CRM software and tools.
• Optimise customer journeys.
• Report on CRM performance and ROI.
• Identify trends and improvement opportunities.
• Lead the CRM team and report to the Head of Lifecycle.
• Manage the CRM bonus budget to GGR
• KPI Ownership: bonus spent, deposit actives, casino and sports actives, churn rate

Requirements:

• Bachelors degree in Marketing and Communication or related
• 2+ years of experience in a leading CRM role with KPI ownership
• Experience in CRM management.
• Strong analytical and leadership skills.
• Excellent communication and collaboration abilities.
• Familiarity with CRM tools such as Optimove, Fasttrack and mass data automation strategies and logic.
• Excellent communication and collaboration abilities and the ability to give clear expectations to staff members
• Strong Excel/ Google Sheet Skills
• Discipline and a strong ethos for structure and process
• An open and creative mindset

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