NSM Insurance Group is a global specialty insurance provider with more than $1.8 billion in premium across 25+ specialty insurance programs and brands around the world. Named a Philadelphia Inquirer Top Workplace based on employee feedback, the company has been exclusively focused on building successful insurance programs since 1990 and continually seeks new opportunities to grow and expand through strategic mergers and acquisitions.
Relationships are paramount at NSM because we know thats what drives mutual, long-term success. We maintain an entrepreneurial spirit and startup mindset within an established organization that continues to redefine what specialty insurance means and how it impacts everyday lives. Employees are given endless opportunities to expand their interests and skillsets, push breakthrough ideas and take risks. Our open, supportive environment gives employees the confidence to take ownership of their work as if the business was their own.
At NSM, we Build Success every day for our people, carrier partners, agents and insureds because we know our success is built on yours.
Job Summary:
We are looking for an experienced and results-driven Digital Marketing Director to join our corporate marketing team and drive strategic growth. As the Digital Marketing Director, you will be responsible for architecting, implementing and managing the digital marketing strategy across NSM Insurance Group and our 12+ best-in-class commercial insurance programs for specialty industries.
Digital marketing and B2B lead generation strategies are extremely important to our continued growth, so you will play a crucial role in achieving our business goals and objectives. We are seeking someone who has a mastery of the digital and paid social landscape and can deliver strategic solutions and recommendations but is also comfortable with tactical, hands-on implementation. Quite simply, we are looking for someone who is ambitious and self-driven to own the day-to-day execution and management of our holistic digital marketing campaigns.
The Digital Marketing Director will bring a deep and diverse understanding of new and emerging digital technologies and best practices, especially in the B2B marketing space. Your efforts will be centered around strategic digital initiatives across primary channels including email marketing and content strategy , digital performance marketing (paid search, display, social media, video advertising), SEO, SEM, CRM implementation and strategic marketing analytics and reporting.
This position will collaborate with the cross-functional marketing team and agency partners to ideate, strategize, plan and execute campaigns, with a focus on digital engagement channels, in support of strategic business goals and objectives. We need someone who can effectively apply knowledge of emerging digital trends and technology to help our team concept strategic social and digital marketing plans and content development that target Property & Casualty (P&C) insurance agents and brokers across the country.
Leveraging a strong understanding of digital marketing, this role is a critical part of the go-to-market strategy for NSM and our specialty commercial insurance programs we market to agents. **Hybrid position, 2-3 days onsite at the Conshocken, PA Home Office**
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