Job Description
Position Summary: The Digital Marketing Manager will lead the management of NADAP's digital presence, including social media, advertising campaigns, and content creation. The role will also support the Health Insurance Enrollment Department with operational tasks.
Essential Functions:
- Social Media Management : Develop and implement strategies to increase engagement across NADAP's social media platforms (Facebook, LinkedIn, Twitter, Instagram, YouTube). Create and share content that promotes programs, generates business leads, including potential doners, and fosters meaningful connections.
- Advertising Management : Oversee Google Ads Grant and manage relationships with an external advertising agency. Optimize campaigns to maximize ROI.
- Content Creation : Develop, write, and publish engaging content for various digital channels. This includes creating videos from conception to post-production, designing promotional materials (newsletters, brochures, posters), and managing editorial calendars.
- Website and SEO : Oversee website revisions and updates, ensuring it remains user-friendly and optimized for search engines (SEO). Work with developers as needed to implement changes.
- Email & Newsletter Marketing : Design and execute email campaigns.
- Data Analytics : Use tools like Google Analytics and social media monitoring tools to analyze campaign performance. Generate reports, suggest improvements, and refine marketing strategies.
- AI Integration : Implement AI tools to enhance content creation, campaign management, and performance tracking, with the goal of increasing efficiency and productivity.
- Reporting & Strategy : Develop and analyze marketing reports to measure ROI and inform future strategies. Continuously optimize marketing efforts across channels based on data-driven insights.
- Cross-functional Support : Assist the Director and Health Insurance program with report generation and database management and other operational tasks.
Qualifications:
- Education : Bachelor's degree in marketing, communications, or a related field.
- Experience : 3+ years of experience in digital marketing, particularly in managing social media, creating videos, and running online advertising campaigns.
- Technical Skills :
- Proficiency in social media business platforms (Facebook, LinkedIn, Twitter, Instagram, YouTube).
- Experience with Google Ads, SEO, and Google Analytics.
- Familiarity with AI tools to support marketing efforts.
- Video production skills (filming, editing, post-production).
- Strong working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere).
- Proficiency in writing, data visualization (PowerPoint, Excel), and marketing analytics.
Additional Skills:
- Excellent written and verbal communication skills.
- Strong project management and organizational abilities.
- Ability to adapt to changing digital marketing trends and technologies.
Communications:
- Daily : Verbal and written communications with internal teams.
- Weekly : Participation in meetings and project updates.
- Occasionally : Leading meetings, conducting training, or offering consulting advice to other team members.
Salary: $80,000/year
Schedule: Hybrid schedule working in our NYC office
NADAP, Inc. is a multiservice non-profit agency dedicated to helping people with medical, behavioral health and social service needs to become self-sufficient. NADAP programs assist disadvantaged populations in New York City and Long Island. NADAP's services include health insurance enrollment, assessment, care coordination, case management, professional training, job preparation and placement services. NADAP is dedicated to building a culturally diverse workforce, one that aspires to promote an environment that welcomes and supports diversity, equity, inclusion and affirms equal opportunities for all. Visit us at NADAP
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