In this role you will support DFINITY's continuous growth across all digital channels, in collaboration with the rest of the Global Marketing & Adoption team. By utilizing growth marketing techniques, you will improve the reach, frequency and ultimately the Share of Voice, conversion and engagement across our main target groups – be it a developer looking to build a Web3 or AI application, an enterprise looking to enhance data security, a government or NGO eager to employ cutting-edge technology to solve real-world problems, or tech enthusiasts who are interested in the unique solutions enabled by the Internet Computer. Working across multiple work streams and projects, you will be championing a user-first and data-driven mindset across digital, improving the performance of campaigns, marketing programs and our website.You will report into the Head of Marketing Strategy & Performance, and will work very closely with the Institutional Affairs, Adoption, Business Strategy, Growth, and Partnerships teams.This is a hybrid-onsite position, based out of our soon-to-be-opened office in the heart of San Francisco.Key responsibilities:Plan and execute digital marketing campaigns and programs, ensuring branding and messaging consistency across all channelsOptimize marketing campaigns, monitor performance and adjust strategies to achieve KPIs and drive ROIEnsure effective allocation of resources via proper forecasting, tracking and reporting on campaign performanceImprove website effectiveness, creation of landing pages and the blogImplement SEO for the website, with the support of an SEO agencyPlan and execute paid search, social media, and display advertising for core ICP and productsEnsure campaign testing and continuous data-driven improvementIncorporate tools to improve website analytics capabilities and suggest improvements to the website structure and contentWork collaboratively with other teams to generate the campaign assets needed for growth marketing initiativesPromote data-driven content creation, including SEO-driven content marketingPlan Inbound Marketing campaigns to attract the right leadsOversee ad unit development, testing, and analysis for continuous improvement.Work with agency and internal designers to ensure highly engaging graphic and motion design assets are produced for display advertisingProvide weekly reports and insights to the wider Marketing team and LeadershipRequired skills and attributes:8+ years of proven experience in growth marketing2+ years of marketing experience with blockchain/Web3 projectsExpertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEOExpertise with acquisition analysis, A/B testing, and ad fraud detectionUp-to-date knowledge of mobile performance marketing, trends, and best practicesExcellent copywriting skills and spoken English (bonus points for being multilingual).Hands-on, proactive and diligentKeen interest in Crypto, Blockchain, DeFi, AI (comfort using decentralized Crypto software such as wallets, DEXs, etc. a plus!)An analytical mindset and a proven track record in driving successful digital marketing campaignsBe process-driven, detail-oriented but also pragmatic and service-focusedCompetent working in a fast-paced environmentBe able to work in a remote, distributed teamBase Salary Range: $125,000 - $175,000/yrThis position can be considered across multiple levels. Total compensation at DFINITY consists of base salary + generous bonus and is determined based on multiple factors including job leveling, areas of expertise, educational background, geographic location and overall experience. In addition to the cash components of our offers, we have generous benefits including top tier medical, dental, and vision insurance; disability insurance; life insurance; 401(k); flexible PTO policy in addition to paid holidays.About DFINITY and the Internet Computer:DFINITY is a leading contributor to the Internet Computer Protocol (ICP), with a mission to bring the world's compute onto the secure ICP network. Built on its unique third-generation blockchain technology, ICP enables the development and operation of a new generation of unstoppable, tamper-proof, fully decentralized web applications. Its powerful technology can run entire AI models within smart contracts, representing a major advancement for secure AI. Through seamless integration with Bitcoin, Ethereum, and other networks, ICP facilitates multi-chain operations for digital assets and web3.Join our team of over 250 talented individuals, including world-renowned cryptographers, distributed systems engineers, programming language experts, and industry leaders, who are shaping the future of the internet and web3.DFINITY was founded in 2016 by entrepreneur and crypto theoretician, Dominic Williams.All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. DFINITY
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