Job Description
Treasured Pets Foundation (TPF) is a registered 501(c)(3)
tax-exempt organization incorporated in Florida. We are located in the St.
Petersburg - Clearwater, FL area. The organization was formed in 2021 for the
sole purpose of disrupting and combatting Economic Euthanasia. We are dedicated
to empowering pet and companion animal parents with the knowledge and resources
needed to enhance and extend the lives of their beloved canine and feline
companions. While we’ve made outstanding progress since 2021, Treasured Pets
still has scores of work to do. The problem of Economic Euthanasia is enormous,
and the solution complex — requiring considerable funds and abundant human
resources. We need your support to expedite the release of our innovative
programs intended to disrupt and alleviate Economic Euthanasia. Please help us
fulfill our mission and realize our vision by donating the time you feel
comfortable contributing.
The SEO Specialist role is vital to our organization's
mission. Accordingly, the position will convert from an unpaid volunteer role
to a paid career when the company is solvent.
Title:
SEO Specialist
Pay:
Unpaid position that will convert to a paid
salary of $49,000–$60,000
Time Commitment:
Five+ hours per week with a min.
commitment of six-months
Shift and Schedule:
You decide, Monday – Friday, Weekends
as needed
Location:
Remote/Work-from-Home
Reports to:
President & Executive Director, COO,
BOD
Department or Team:
Marketing & PR
Description:
We are looking for a passionate SEO
professional who is self-driven to own the project execution and analysis that
helps drive a best-in-class search strategy across our foundation. As the first
SEO at Treasured Pets, this is an incredible opportunity to make a huge impact
and drive new contributors that take our organic search and programs to the
next level.
An SEO Specialist at Treasured Pets will help create
and optimize our content for better reach, brand awareness, and ranking in
search engines. The duties of this professional include researching trends and
best practices on the web, building links with companies that complement our
organization, and writing engaging content that includes the right search
engine terms to get our brand and web pages noticed.
SEO Specialist Duties and Responsibilities:
As an
SEO Specialist, you will analyze our organization's website to ensure we follow
best practices for search engine optimization. Your duties include reading
through all the current content to find opportunities for improvement and formatting
the site properly for smooth navigation on smartphones, other mobile devices,
and desktop computers while tracking backlinks and keywords already in
place that may be underperforming.
As our SEO Specialist, you'll perform research to determine
the best keywords for a particular web page and then create content that embeds
those keywords while providing value to the potential donors and stakeholders
who view the page. This position requires someone who plans on staying current
on search engine trends so the websites they optimize can maintain their search
engine rankings. Other duties include the following:
Identifying trends and gleaning insights from
testing, plus data collection and analysis
Creating and initiating PPC ads while tracking,
reporting, and analyzing results
Analyze and optimize our social media platforms
for optimal SEO
Researching new and emergent keywords and integrating them into content
Keeping track of what competitors are doing and how well it’s working for them
Developing strategies to team with high-value sites and implement cross-links
Collaborating with marketing and advertising teams to create SEO content
Suggesting changes to sites that improve positioning via content and linking
Conduct in-depth keyword research and analysis
Monitor key SEO and business KPIs
Manage writers and execute content briefs for our blog, newsletter, and website
Manage our link-building strategy to drive increases in domain authority
Manage our local SEO and Google My Business (GMB) strategy
Stay well-informed of industry trends and best practices in search engine optimization
Share reporting and analysis of performance metrics with the executive team
Help promote SEO awareness and best practices across the organization including educating stakeholders
Conduct routine technical SEO audits, increase page speed, and overall site health, manage on site SEO to improve rankings and conversions, develop internal link-building strategy, and optimize top content to improve rankings and conversions
Job Tags
Local area, Work from home, Shift work, Weekend work, Monday to Friday,